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COM*105 - Intro to Visual Communication

Catherine Erik-Soussi Catherine Erik-Soussi, Instructor, 906-5030, Office 1031

Catalog Course Description:
 Visual communication is the process of organizing, designing, and creating messages in print and multimedia form that meet specific purposes and practical needs.  This course introduces students to that process, reflecting the elements of structured content, form, media, and audience characteristics, while also introducing them to common electronic tools used in visual message creation.  Students apply these principles in the production process while designing and developing their own projects using instructional audiovisual media hardware and software.

Objectives
Students are expected to demonstrate critical thinking, technical proficiency, and utilization of design techniques.  Students will develop both technical and aesthetic skills. This course will focus on what makes effective visual communication. To apply these skills, you will work with imagery and page layout. Particular emphasis is placed on the basic elements of visual design.
 

To demonstrate an understanding of:

Students will:

As measured by:

Principles of communication theory and process
  1. Read all assigned material from textbooks, handouts, and on-line or Library resources
  2. Participate in classroom discussions

Written in-class quizzes, tests, and examinations; class participation; attendance; homework assignments.

The purpose and operation of audiovisual production and display equipment
  1. Read all assigned material from textbooks, handouts, and on-line or Library resources
  2. Participate in classroom discussions and hands-on demonstrations
  3. Create "mini projects" using various media tools

Submission of media-based projects; written in-class quizzes, tests, and examinations; class participation; attendance; homework assignments.

Collecting and organizing materials from various sources to create a cohesive media-based presentation
  1. Create and collect text, graphics, photos, and/or audio materials appropriate for assigned subject matter

 

Submission of media-based project materials and/or in-class oral presentation; class participation; attendance; homework assignments.

Introductory skills in computer presentation software and hardware
  1. Read all assigned material from textbooks, handouts, and on-line or Library resources
  2. Participate in classroom discussions and hands-on workshops
  3. Prepare skill-building "mini projects"
  4. Create, from concept to completion, a substantive computer-assisted audiovisual presentation

Written in-class quizzes, tests, and examinations; Submission of computer-based project materials and/or in-class oral presentation

The media production process

  1. Create, from concept to completion, a substantive computer-assisted audiovisual presentation
  2. Critique classmates' work in a thoughtful manner

Submission of computer-based project materials and/or in-class oral presentation; written reports and "peer reviews"

 

Updated 07/18/2012