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BMK* 201
Principles of Marketing |
Instructor: |
Mary Jean Thornton /
860.906.5171 |
Instructor's Email: |
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Pre/Corequisites: |
None /ENG* 043 |
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Credits: |
3 |
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Text & Materials |
See the bookstore's website for
up-to-date textbook information |
CATALOG COURSE DESCRIPTION
An introductory study of how
organizations market their products and services. The course examines
how marketing management within a firm creates and implements a
marketing strategy. The students will learn how to identify the target
market and build the product, price, promotion and place strategies that
satisfy individual and organizational needs.
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